The platoon of scholars writing the essays understand Seinfeld as brilliant popular art, not merely a specimen demanding intellectual dissection. Appreciation and enjoyment, combined with wonder at the cleverness of the program's writers, set the tone.
But this latest book notably differs in tone from standard university products. This isn't the first attempt to provide fodder for Seinfeld studies - earlier works include William Irwin's 1999 collection, Seinfeld and Philosophy: A Book about Everything and Nothing, and Shows About Nothing: Nihilism in Popular Culture from The Exorcist to Seinfeld, written by Thomas S. Her essay appears in Seinfeld, Master of Its Domain: Revisiting Television's Greatest Sitcom (Continuum), edited by David Lavery and Sara Lewis Dunne of Middle Tennessee State University.
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While not for a moment suggesting that Jerry and George be compared to cowboys on Brokeback Mountain, she nevertheless deftly makes the point that as TV characters they are the perfect married couple. Di Mattia's essay, for instance, explores a fascinating question with persuasive force. With their lives and their world now sealed off in a 20th-century time capsule, they have become appropriate subjects for cheeky theorizing in the universities. But it turns out that Jerry, George, Elaine and Kramer, whose program ceased production in 1998 but still circles the planet in endless reruns, provide as much fun for academics as for the rest of us. We expect to be rewarded, at best, with the warm feeling of virtue that follows the performance of a duty requiring heavy lifting. Di Mattia's essay, &"Male Anxiety and the Buddy System in Seinfeld,&" does nothing to lighten our mood. Readers familiar with academic &"cultural studies&" aren't likely to tingle with anticipation when our eyes fall on a scholarly article from the Centre for Women's Studies and Gender Research at Monash University in Melbourne.
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